Independent web studio · United States
An independent US studio building custom WordPress and Shopify sites, stores, and web applications — and moving, rebuilding, and repairing the ones that already exist.
Services
Building is the centre of the studio. Everything after it supports the same goal — a site someone can actually run, whether it's new or already carrying real work.
Sites and stores built properly from the start — on a stack you can hand to someone else later without an apology, and structured so adding a page doesn't require calling anyone.
For when a site stops being a site — client portals, calculators, booking and quoting tools, dashboards, internal software, and the integrations that have to sit behind them.
Focused pages for a service, product, campaign, or offer — matched to the rest of the site rather than bolted onto it. See demos ↓
Real diagnosis rather than a caching plugin and hope — images, render-blocking, database weight, hosting, and what's actually costing you seconds.
Indexing, metadata, canonicals, redirects, internal structure, crawlability, and the performance work that underpins all of it.
Moves that account for DNS, SSL, email, redirects, staging, and rankings — not just the site files. Nothing touches the live domain until you've signed off on staging.
Products, variants, collections, customers, orders, and content moved into a cleaner storefront — with the old URLs redirected so earned traffic still lands.
Themes, navigation, collections, templates, payments, shipping, tax, and the apps a store actually needs — without the twelve it doesn't.
Broken layouts, mobile issues, form failures, plugin conflicts, update damage, and Elementor cleanup that stops the bleeding.
Welcome, abandoned checkout, browse abandonment, win-back, and post-purchase flows that read like the store they came from.
Forms wired to the CRM, follow-up sequences that fire reliably, and the workflows that stop leads sitting in an inbox all weekend.
Most of this work starts as a question nobody could answer elsewhere. If it's adjacent to any of the above, it's worth asking.
Let's talk →Demos & templates
Five built end to end — different trade, different palette, different typeface each time. Every one is a single self-contained file with a working form, click-to-call, structured data, and a sticky mobile call bar.
Hot and cold read at a glance — the form's third field is a heat-or-cool picker that turns teal or ember as you choose.
View demo
Roofing and remodels, with a storm-repair section covering tarping, adjuster meetings, and what a contractor legally can't offer you.
View demo
Emergency 24/7, designed for one thumb at 2am. Brass on near-black instead of the safety-yellow every locksmith site defaults to.
View demo
Residential and family-run. Built around real truck photography, with photo slots that show a designed placeholder until the shots land.
View demo
Calm navy and a lot of white, for people having a hard week. Consult form gated behind a no-attorney-client-relationship acknowledgement.
View demoThese are templates, not one-offs. Any of them can be rebuilt around a different trade, brand, and offer — usually in days rather than weeks.
Start a projectEach demo is spec work built to show range — the businesses in them are placeholders, and every phone number uses the 555 range reserved for fiction.
Half-built & abandoned
It happens far more than anyone admits — a developer goes quiet, a freelancer disappears, an agency relationship ends badly, and you're left holding a login and a site that's eighty percent of the way to nowhere.
Send whatever exists. A staging URL, a half-built theme, a folder of files, a Figma nobody built. You'll get an honest read on whether it's worth finishing or worth restarting — and what each one costs — before you commit to either.
How it works
Handing over a working site to a stranger is the uncomfortable part. This is built to make that as low-risk as it reasonably gets.
Site URL, current host or platform, and a plain description of what needs to move or what isn't working. No brief required.
Written, fixed where the work allows it, with what's included and what isn't stated plainly. If it's not worth doing, that gets said too.
The live site keeps running untouched. You review a real, working copy — not screenshots — and nothing goes live until you've said so.
Redirects, SSL, email, forms, and indexing verified after the switch. Access and documentation handed over in your name.
The detail
Most migrations that go wrong go wrong in the same few places — email stops arriving, old URLs 404, or the rankings quietly evaporate a fortnight later.
This is the list. It doesn't change depending on how big the invoice is.
A useful starting point
Writing a specification for work you don't do is its own job, and it's not one you should have to finish before anyone will talk to you. A URL and two honest sentences is genuinely enough to start.
Contact
Fill in whatever you know and leave the rest blank. You'll get a reply from a person who has read it, usually within one working day.
hello@patternseven.com